It started with an unsuccessful
search for simple, yet clever, gifts.
We were two busy moms, trying to get our endless list of
“to do’s” done, (and hopefully, done well).
One of us managed a growing business in Denver, and the
other managed a household with 3 active boys. With 5 kids
between us, neither of us needed anything else to do. Still,
we just couldn’t resist trying to find a way to create what
we had been looking for.
Gift giving is something that most of us deal with monthly, weekly, or even daily (during certain
parts of the year). With friends, family members, teachers, and business colleagues…the list of
“receivers” seems endless.
There is always someone that
we should be doing something for,
or some situation that’s awaiting
And as convenient as they are, we were tired of giving
the same impersonal giftcards and gift certificates
to celebrate every occasion. It began to feel like
gift giving had become this empty ritual of
handing cash (cards) back and forth.
The Challenge was to think of a new way to give a
gift that would bring "thoughtfulness" back to giving.
It needed to be more fun for the receiver, without
making more work for the giver.
That's when we decided to make a website where the giver could choose
the gift (in this case, candy) and then the receiver could personalize
it, by choosing details of the gift (the specific types of candy.)
And that’s how Sugarwish™ was born.
What started as 2 friends commiserating over the lack of options for clever gifts, turned
into a gift that had all the things we were looking for… and more. Our search was over.
Sweet happiness. Delivered.