The Next Generation of Corporate Gifts.
(How to bring a whole lot more to the table.)
A great gift can lead to new business, greater employee satisfaction, stronger relationships and more. Gifting is no longer a once a year, holiday time acknowledgement. Gifts can be used for anything from business branding and incentivizing employees, to building closer relationships with clients and partners.
Below are a few Corporate Gifting Guidelines to help you “bring more to the table”.
1) Your gift is a reflection of you.
Everyone wants to make a great first impression. And we’ve found that packaging is as important, to most people, as what’s inside. The initial impression will stay with them long after the gifts is gone, so be sure your gift is “dressed to impress”.
2) Timing is everything.
If you are going to send a gesture of thanks, kudos or congratulations, it should be sent right away. Congratulations that comes a week or two after they got their big “win" will feel like an afterthought. Gifts that can be sent instantly (when you realize that you need to acknowledge “that special person” --today!!), can make you look like you are totally on the ball—even when you‘re totally not.
3) Never underestimate the power of a good experience.
The more fun you can make the gift for the receiver, the more memorable, and appreciated, it will be. The experience that the gift provides is as important as the gift (or, dare we say, even more important). What is said about people-- can also be said for gifting. Be fun, and rest assured, you will be remembered. :)
4) Know your customer—or at least make them feel like you do.
They key to a great gift is when your receiver thinks “Wow! She really knows me.” If they think you know what they want, or more importantly, If they think you care what they want—it can make all the difference. The more you can customize a gift (or better yet, let them customize it so they get exactly what they like) the more of a perfect fit, and a better gift it will be.