Maybe it’s the conversation hearts adorned with silly sentiments, oversized candy boxes filled to the brim, or the fact that the true purpose of this super sweet holiday is to tell people that you love...just exactly how you feel. Now THAT’s something we can get behind—and in front of. And we do. #sendloveandcandy
Right hand man, gal Friday, lifesaver….no matter what you call them, they are the building blocks (and foundation) of every successful company out there.
Often under-appreciated, we love seeing Admins get every bit of recognition they deserve! To that end, we are thrilled to be partnering with the Admin Awardsthis year.
Sugarwish is all about acknowledging great people for good deeds, so when we were asked if we could sweeten the day of the best of the best (of the best) in the Admin world—we jumped at the opportunity.
How could we resist? We’re pretty sure no one at the office deserves candy (and kudos) more than they do! :)
(The thrill of victory and the agony of sore feet. :))
It’s hard not to be awe-struck by the extrodinary efforts being brought to the Rio Games, by arguably the best athletes in the world.
While watching intently, with our mouths wide open in amazement---we are reminded of what can be accomplished with hard work, determination (…and a little bit of natural ability:)).
The energy of the Olympics is spilling out into the "real world”, as we find ourselves getting up a little earlier, working a little harder, and giving that extra push to get things done…as if there was a finish line somewhere on the horizon. And regardless of whether the it’s the grace, grit, or glory that is sweeter to watch, the whole Olympic experience has been inspiring and motivating in a way that only a 23rd gold medal earned in a single sport can be.
Sending candy to a friend or coworker for a special occasion or to a client as a thank you is probably something you've done a time or two.
Sweets are, after all, an American favorite for gift-giving.
But a Denver-based company formed by two local women flipped the idea of sending candy on it its head with the launch of Sugarwish, a company they say puts the gift-receiver, rather than the giver, in the drivers' seat.
"We thought, 'what if we could create that feeling and experience that wasn't about receiving candy, but picking that candy – that kid in a candy store experience' we might have something," said Sugarwish co-founder Elisabeth Vezzani.
The boxes range from $16 to $95, including taxes and shipping.
Launched in November 2012, the business is based on a simple concept: the giver purchases a candy box from the Sugarwish website, Sugarwish sends the receiver an e-card and then the receiver chooses the candy they want in their gift box on the website. The box of candy is then shipped to the receiver, who gets it three to five days later.
"I found a lack of clever gifts that would stand out," Vezzani said, referring to her former job where she worked for a staffing firm. "It seemed like there were the same few options that everyone used. I was always the crazy one looking for that fun idea – that would get them excited and make their day."
Vezzani co-founded Sugarwish with Leslie Lyon, which immediately drew the attention of national media companies. Vezzani and Lyon have appeared on The Today Show twice, and the Sugarwish concept has been featured in magazines like In Style, Women's Health, Cosmopolitan, People, iVillage and more.
"We knew instantly there was interest," Vezzani said. "We just kept getting phenomenal press. It was such a quick, viral growth. We were amazed."
Seeing the potential, Vezzani said they quickly looked to experts for help to scale it — they were one of eight women-led startups selected by Merge Lane, a Boulder-based startup investment accelerator.
Since launching, Sugarwish has grown 2.72 times per year and is up to nine employees who work to fill orders and handle customer service out of its office near I-25 and South Colorado Boulevard.
"For every person that receives a Sugarwish, 15 percent turn around and send one," Vezzani said, saying that's one factor that's led to the company's rapid growth. "Social media has been fantastic for us, too — Instagram in particular. Because they're a fun gift they picked … so many people share their Sugarwish on Instagram when they receive it. That's been a wonderful way for people to find out about us."
And last February, Sugarwish branched out into the corporate world with the launch of a platform designed specifically for companies that want to quickly send customized candy boxed to employees, clients and customers.
"If a hotel wants to thank clients after an event, they can send 'sweet thanks,'" Vezzani said. "They're able to use their own custom cards to use as Sugarwishes. It goes out and the receiver gets to pick exactly what they want, but with that customized packaging."
Vezzani said like the main business, corporate interest in the new program has been "tremendous," with Sugarwish signing up three to five new companies for the program a day "We're really continuing to build out our corporate platform," Vezzani said, adding that will be her main focus in the coming years. "[We want] to make them stand out to their employees, stand out to their clients and give them more options."
Backpacks traded for beach bags, pantsuits swapped for swim suits, and short dark days turn into long sunny ones. There’s something about the start of the most beloved season of the year, that makes everyone want to grab their flip flops and head for the fun. For many of us…our daily routine doesn't change all that much in the Summer—being that "true summer" (including a real break) is reserved for those too young to know how good they’ve got it. :) But the mood shift is something we all get to enjoy….And enjoy we will.
Some businesses love to dig deep into the numbers. We love it too. (Candy numbers…that is.) And with 3 years of experience behind us, we feel confident about reporting results that many people might find a bit surprising (...or at least mouth watering.)
Since the receiver is choosing their favorites—our insider information is coming directly from proverbial "horses mouth”. And we can tell you one thing for sure…...the horse has got a major sweet tooth! :)
We looked closely at data collected from a random sample of our orders from Q1 (January- March), allowing for certain essential variants and variables (kinda :)). We wanted to provide the purest--and the sweetest, results possible.
And what did we find? (drumroll here……..)
Our most popular candy since the start of 2016? Swedish fish. They take 1st prize by a very, (very) large margin.
When the swedish fish factor was taken out of the equation, we found that the current favorites are as follows:
Women's top pick? Gummy peach rings.
Men’s favorite? Reeses pieces.
Kids choice? Number 1, top choice was rainbow belts.
As it turns out, it doesn’t take all that much to keep employees in their “sweet spot”. Glassdoor (an online career site) found that 80 % of employees are motivated to work harder when their boss shared a little sugar (a.k.a. showed appreciation for their work).
In addition, bosses who express gratitude help keep workers from looking elsewhere for their kudos (and their paychecks).
So what might do the trick...keeping an employee feeling satisfied, with their loyalty intact? A little goes a long way, as findings suggest that it doesn’t take all that much to go from “nah" to “yah". In fact, 46 % of employees would feel more appreciated if their boss gave them an unexpected treat, including such things as a snack or a "thank you" note (pssst…. Sugarwish is both!). Sweet!