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Small personal touch

Friday, August 24, 2018 10:23:05 AM UTC

We love this! "Customer service is something you have to do, but delight is something you do because you want to!"

Read this excerpt from a recent article featured on Inc.com by Melanie Deziel to see what we are talking about. 

This Small Personal Touch Will Make a Huge Difference in Your Business

By Melanie Deziel 

Contributor, Inc.com@mdeziel

Thanking Clients, Customers & Partners

I travel a tremendous amount to speak at conferences and do corporate workshops on brand storytelling. With more than 110K miles traveled last year, the venues, hotels, events and more can start to mush together. But the organizers, events and venues that I remember most fondly are those that go the extra mile to show their appreciation in interesting and delightful ways.

"Delight and customer service are often used as synonyms, but I believe there is a key difference between the two," Jessika Phillips, of Now Marketing Group, which focuses on relationship marketing as a path for growth. "Customer service is something you have to do, but delight is something you do because you want to!" After I taught a class for Phillips' Magnet Marketers course, she delighted me with a Sugarwish, which allowed me to pick my favorite candy as a thank you.

Several conferences have offered useful customized speakers gifts to show appreciation, and one conference sponsor gave speakers a handy "speaker emergency kit" with things we might need in a pinch, like stain remover, breath freshener and band aids. A few conference hotels have even delighted me by having a handwritten welcome note or gift basket with local snacks in the room when I arrived after a long flight. One corporate host gave me some locally grown flowers to take home.

When it comes time to decide which conferences to attend and where to stay, you can bet that extra effort and thanks will come into consideration!

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