Case Study
How InfoTrack Built a Birthday Gifting Program That Their Employees Love
InfoTrack US, Inc. uses Sugarwish to celebrate every employee birthday — driving strong engagement, reinforcing company culture, and creating charitable impact at a consistent, reasonable cost.
4.9 out of 5 stars, 4,277 Google Reviews
Results at a Glance
A Simple Program Delivering Measurable Impact
81.9%
Employee redemption rate — well above industry benchmarks for employee recognition programs.
$27
Per gift, held consistent over time — a predictable, budget-friendly cost per employee.
~$7,100
Average annual program spend — meaningful recognition without a massive budget.
12.9%
Of employees choose to donate their gift to Make-A-Wish — turning personal perks into charitable impact.
About InfoTrack
A Legal Technology Platform Invested in Its People
InfoTrack US, Inc. is a legal technology platform that streamlines legal processes for law firms and businesses across the United States. As a growing company in a fast-moving industry, InfoTrack understands that attracting and retaining great people starts with a culture of genuine appreciation.
When the People & Culture team set out to build a birthday recognition program, they wanted something that was simple to manage, scalable across the organization, and — most importantly — meaningful to employees. They chose Sugarwish.
The Program
Birthday Gifting, Simplified
Since launching their Sugarwish birthday program in 2023, InfoTrack has used Sugarwish as a cornerstone of their employee recognition strategy. The program is straightforward: every employee receives a Sugarwish gift on their birthday, giving them the freedom to choose exactly what they want.
At $27 per gift — including shipping — the program averages roughly $7,100 per year. InfoTrack also uses Sugarwish for a small number of additional recognition moments throughout the year, extending the platform’s impact beyond birthdays.
Birthday Recognition
Every employee receives a Sugarwish gift on their birthday — no guesswork, no generic cards.
Spot Recognition
Additional Sugarwish sends for recognition moments beyond birthdays, keeping appreciation year-round.
Predictable Budgeting
A consistent $27 per gift makes annual planning simple and eliminates budget surprises.
Employee Voices
What InfoTrack Employees Are Saying
InfoTrack consistently receives thoughtful and enthusiastic thank-you messages from employees – instantly collected through their Sugarwish account Gratitude Board. Here are a few highlights.
★★★★★“What a lovely surprise! This made my day! I’m so blessed to work for such a kind and generous company! Thank you so much!”
★★★★★“This genuinely made my day — such a thoughtful surprise.”
★★★★★“I really appreciated having the option to donate instead. That meant a lot.”
Charitable Impact
When a Birthday Gift Becomes Something Bigger
One of the most meaningful aspects of InfoTrack’s Sugarwish program is the built-in option for employees to donate their gift to Make-A-Wish Foundation. With 12.9% of employees opting to donate, the program creates charitable impact alongside personal recognition — without any extra effort from the People & Culture team.
As Kelsey Griffis, VP of People & Culture at InfoTrack, puts it: “This has been a nice added layer to the program — giving employees the option to turn a small personal perk into something meaningful.”
InfoTrack Employee Donations to Make-A-Wish through the Sugarwish Platform
$200
2023
$1,625
2024
$900
2025
$2,725+ donated to Make-A-Wish since 2023
Executive Summary
“It’s a simple, scalable program that drives strong engagement, reinforces our culture, and creates both personal and charitable impact — at a consistent and reasonable cost per employee.”
Why It Works
What Makes Sugarwish the Right Fit for Employee Birthdays
Recipients Choose
Employees pick exactly what they want — no guesswork, no dietary worries, no waste. That’s why InfoTrack sees an 81.9% redemption rate.
Budget-Friendly
At $27 per gift and roughly $7,100 per year, InfoTrack gets meaningful recognition without a massive line item.
Zero Admin Burden
No shipping logistics, no mailing addresses, no manual tracking. The People & Culture team can send gifts in seconds.
Built-in Giving
Employees can donate to Make-A-Wish instead — adding a charitable layer to the program with no extra work.
Scales Effortlessly
Whether your company has 50 employees or 5,000, Sugarwish grows with you. No contracts, no minimums.
Genuine Sentiment
InfoTrack employees consistently share enthusiastic thank-you messages — a clear signal the gifts are landing.
Employee Birthday Gifting:
Common Questions
How much does an employee birthday program cost with Sugarwish?
Costs are flexible based on your team size and chosen gift level. InfoTrack spends $27 per gift and approximately $7,100 per year for their entire program. Sugarwish offers gift options starting at $27 delivered, with no contracts, minimums, or setup fees. And with WishLinks, you can opt to only pay when employees redeem their gifts.
What redemption rate should I expect from an employee gifting program?
InfoTrack achieves an 81.9% redemption rate with Sugarwish — significantly above typical employee recognition program benchmarks. Industry-wide, Sugarwish corporate clients see 90%+ redemption rates because employees choose their own gifts.
Can employees donate their Sugarwish gift instead of redeeming it?
Yes. Every Sugarwish gift includes the option to donate to Make-A-Wish Foundation. At InfoTrack, 12.9% of employees choose to donate, generating over $2,725 in charitable contributions since 2023. This feature adds a meaningful layer to any recognition program at no additional cost to the company.
How do I set up an automated employee birthday gifting program?
Create a free Sugarwish corporate account and upload a list of your employee's birthdays. Sugarwish can automate birthday sends so gifts go out on the right day — no manual effort required. You choose the gift category, budget, and personalized message once, and the system handles the rest.
What makes Sugarwish better than generic gift cards for employee birthdays?
Gift cards feel impersonal and an estimated 20% go unused. Sugarwish lets employees choose from candy, cookies, brownies, coffee, tea, snacks, popcorn, wine, candles, spa products, gourmet pantry goods, and more — creating a personal, memorable experience. InfoTrack employees describe their Sugarwish gifts as “a lovely surprise” and “such a thoughtful surprise” — sentiments you rarely hear about a gift card.
Is Sugarwish a good fit for legal industry companies?
Absolutely. InfoTrack US, Inc. is a legal technology platform that has been using Sugarwish since 2023. Sugarwish is SOC 2 certified for enterprise-grade security and is trusted by over 50,000 companies including 70% of the Fortune 500. The platform is simple enough for any team to manage, with no IT integration required.
Ready to Start Your Employee Birthday Program?
Join InfoTrack and 50,000+ companies using Sugarwish to make employees feel valued. Set up a free corporate account in minutes — no contracts, no minimums.
